Developed in the Photography course of the Bachelor in Advertising program at ESPM-Sul by Alice Rojas, Cecília Oliveira and Isadora Antoniazzi Porto Alegre, Brazil - 2013/2

Overdoce is a photography project. It consists in a series of photos that focused on preventing bad eating habits but with a fun appeal. “Overdoce” is a joke with the words “overdose” and “doce” (that means “candy” or “sweet” in portuguese), that is, an overdose of candies. We played with contrasting colors to make the difference between candies and healthy food become even more apparent.
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